The title of the exhibition is: ‘What you should know, but probably don’t’,
and our expo should answer this question. Theme are stories behind logos.
Target, our visitors, are prospective students of graphic design, who will come to Open Day at Sint-Lucas Antwerpen. So the title is directed stricly to them, and welcomes them at the entrance.
I would like to point the colon at the end of the title: it promises, that the exhibition respond for the question.
I used elements from the poster: yellow stripes and gray circle. It form the visual system. This yellow line leads to the show.
How I am going to tell these stories? Each of us will do a thirty seconds seconds movie about one, chosen logo, which will show the story in interesting way, and then we will beam them.
I divided our logo set on three parts: whether it is a trivia, interesting thing, whether a story assiociated with the designer of the sign, or maybe visula way, which logotype passed over the years.
That is why there are three places, with three projectors. All places are close together.
Yellow line leads to each place, and gray circle shows: Yes, you are in.
Coats of aluminum, hair ornaments with a flashlight, glass wedding dress – in such a way American designers from ’30 years imaged the wardrobe of our time. Interstingly, some of their predictions, presented 80 years ago in the “Pathetone Weekly” worked well!
Versatile dress – with removable sleeves can be worn both in the afternoon and evening.
Creation of translucent fabric and wire (?) worthy of Lady Gaga
Detail of the dress
Hairstyle perfectly matched to the dress. Are you also reminds a bit ‘beehive of hair’ was launched by Amy Winehouse?
Ethereal jumpsuit with belt temperature regulating
Extravagant heel shoes. Similar projects appear on the catwalks today
Stylish, modern and practical clip-torch
Coat of aluminum. Clothes with a metallic sheen are this season hit.
Wedding dress. Apparently made by the glass, but I think that the veil is sewn by the transparent food foil.
There is also something for men – this way imagined the man of the future.
The phone and the radio is build into the male costume. and in numerous pockets can hide all necessary odds and ends.